Grosvenor Square Garden is illuminated with thousands of roses in remembrance of the loved ones who they lost over the years. This Christmas, the Ever After Garden will be organising the event to support the Royal Marsden Cancer Charity from December 1 until the last week of the month.

The idea of dedicating each rose to the remembrance of the lost lives was started in 2019, in memory of the late production designer Michael Howells, by fashion creatives writer Camilla Morton and Royal Marsden Cancer Charity trustee, Anya Hindmarch, who wanted to find an inspiring way to appreciate their loved ones.

“Everyone has lost somebody and it’s not easy to express it. Moreover, it’s a nice event to come together and appreciate the lives of their loved ones,” said Hannah Canham, a member of the event team.

Hannah Canham and David Olatunji, members of the event team                                                              Photo credit: Khushi Jain

“Whether you are of any age, cancer can harm anyone, and I believe this festive season we need to light up a good cause.” said David Olatunji, member of the event team.

It’s a reflective tranquil haven in the heart of Mayfair, London where the public is invited to dedicate each rose to their friends and family whom they have lost. The rose is dedicated by writing a small note on the wooden block which is placed under the rose. There were more than 25,000 roses being lit up and each rose costs 10 GBP which is donated to the Royal Marsden Cancer Charity.


The donation and dedication could also be made online, and then the dedication would be placed in the garden after the online submission. During the pandemic, a lot of people lost their lives and the Grosvenor Square wanted to lighten up the situation and treasure the memories of the people who lost their loved  ones. The event planners, PANCOMMUNICATION and the organisers have done a lot of Public and inspiring events like the Lights at Kew Garden, Lights at Selfridges, and the illuminated roses at Grosvenor Square.

The Ever After Garden was born out of the need to pay tribute to those we have lost during the year. My wish is for this to be a place to reflect at Christmas amongst all the festive cheer, and in doing so raise money for the incredible institution that is ‘The Royal Marsden’,” said Anya.

The entire extravagance and support of the event was collaborated with the support of the Korean creative group PANCOMMUNICATION and their ‘Light rose garden’.  This installation has been developed in conjunction and with the kind support of PANCOMMUNICATION group. The event was also partnered by: Let’s Do London, Dior, Finchatton and Twenty Grosvenor Square, Mayfair.