Posted on by Sylvie Evans

Singer Oscar Journeaux had won a Harry Style look-a-like competition held in Soho Square last Saturday. 

The competition consisted of around 13 competitors and a crowd of nearly 500 spectators.  

The winner, Journeaux, walked away with £50 cash.  

The man who received last place – his likeness was simply holding a watermelon and a kilo of sugar as an ode to Styles’ hit ‘Watermelon Sugar’ – received a four-pack of beer for his efforts.  

Event organiser, KatrinaI Mirpuri, explained that the event took inspiration from the Timothee Chalamet look-a-like contest held in New York, a fortnight prior.  

The event attracted an even bigger crowd than in London and even warranted several arrests in Washington Square Park.  

The competition would fiercen when the real Timothee Chalamet crashed the occasion, surrounded by bodyguards.  

The Dune star posed for pictures with fans before quickly being ushered out as chaos broke out.  

The competition in London was a more civil affair despite Styles’ himself being a no-show.  

Speaking with the Guardian, Mirpuri explained her reasoning for putting on the event: “It’s winter, it’s cold, it’s a bit gloomy, it’s not really been the best week of news. I think this will cheer everyone up.” 

Styles and Chalamet are only the tip of the iceberg.  

In Dublin’s Smithfield Square, last Thursday, dozens of brunette Irish men descended claiming to be Normal People’s Paul Mescal.

On Sunday, San Francisco paid homage to the star of Slumdog Millionaire, Dev Patel.  

Once again, over 500 people turned up to the city’s Dolores Park, claiming to be the Lion Star.  

Similar events that have been advertised but are yet to mobilise include The Bear’s Jeremy Allen White and former One Direction singer Zayn Malik.  

These competitions typically follow the same advertising format: beginning on social media, with a meeting point set, and then organisers are overwhelmed by the number of attendees.  

Typically, there will also be lengthy social media discourse about whether the person who wins looks like the heartthrob they’re trying to impersonate.  

As this craze dominates online, one thing is clear: there’s always another celebrity up next.